Favorites - The Center For Generational Kinetics LEADING THE WAY IN GENERATIONAL RESEARCH WITH OVER 100 STUDIES Thu, 01 Sep 2022 14:27:26 +0000 en-US hourly 1 https://wordpress.org/?v=6.3.2 https://genhq.com/wp-content/uploads/2022/07/cgk-favicon-150x150.png Favorites - The Center For Generational Kinetics 32 32 CGK President Jason Dorsey Inducted into the Speaker Hall of Fame! https://genhq.com/cgk-president-jason-dorsey-inducted-into-speaker-hall-of-fame/ https://genhq.com/cgk-president-jason-dorsey-inducted-into-speaker-hall-of-fame/#respond Thu, 20 Aug 2020 17:58:31 +0000 https://genhq.com/?p=5713 The team at CGK is excited to announce that our President and Co-founder, Jason Dorsey, was inducted into the Speaker Hall of Fame! This is the most significant honor given in the professional speaking industry, and a testament to the unique insights, speaking talent, and results he has delivered for clients around the world. A […]

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Jason Dorsey in front of bookshelf with image of CPAE Speaker Hall of Fame award on left

The team at CGK is excited to announce that our President and Co-founder, Jason Dorsey, was inducted into the Speaker Hall of Fame! This is the most significant honor given in the professional speaking industry, and a testament to the unique insights, speaking talent, and results he has delivered for clients around the world.

A few fun facts about Jason Dorsey:

• Wrote his first bestselling book at age 18

• Has been a professional speaker for 20+ years

• Spoke in every U.S. state by age 30

• Has delivered over 3,000 speeches around the world

• Won the American Airlines Road Warrior of the Year (really)

• His new book, Zconomy, is about to be released

Jason wearing suit in front of bookshelf with a play button on top left corner
Watch the short award video with a fun intro from Jay Baer

What also is little-known about Jason is that he started his journey sleeping on a floor at age 18, surrounded by 5,000 self-printed books. He turned that into a professional speaking career, many more books, serving on public and private company boards of directors, and is now President of CGK.

Upon receiving the industry’s highest award, Jason said, “Each of you has helped me on this journey. What a journey it has been! I am so grateful. And now the journey continues. I am excited to be on it with you!”

If Jason’s speaking, research, or writing has inspired you, we would love it if you would take 30 seconds to share your experience in the comments of the video he posted on YouTube or LinkedIn. A sentence or two from you would mean a lot to him!

Congrats, again, Jason, on your well-deserved Speaker Hall of Fame induction. We look forward to helping you to bring your inspiring message to CGK clients around the world in 2021!

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CGK’s Gen Z Keynote Speaker Jason Dorsey Gets Standing Ovation in Singapore https://genhq.com/cgks-gen-z-keynote-speaker-jason-dorsey-gets-standing-ovation-in-singapore/ https://genhq.com/cgks-gen-z-keynote-speaker-jason-dorsey-gets-standing-ovation-in-singapore/#respond Thu, 18 Apr 2019 14:51:51 +0000 https://genhq.com/?p=5118 CGK Keynote Speaker Jason Dorsey just returned from headlining a global business conference in Singapore. The attendees were leaders and executives who run businesses in more than 80 countries around the world. Wow! He shared exactly how you can build your business and brand across generations around the world by accurately understanding Gen Z, Millennials, […]

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CGK Keynote Speaker Jason Dorsey just returned from headlining a global business conference in Singapore. The attendees were leaders and executives who run businesses in more than 80 countries around the world. Wow!

He shared exactly how you can build your business and brand across generations around the world by accurately understanding Gen Z, Millennials, Gen X, and Baby Boomers. He crushed a number of Gen Z and Millennial myths—from them being tech savvy to the entitlement mindset—while building trust, excitement, and know-how with each generation in the room.

The complexities of presenting generational insights and specific marketing strategies in a way that was easy for the translators to translate—and geographically accurate for each global market—made this keynote the type of challenge Jason loves to tackle.

After his 90-minute keynote, Jason took questions live from the stage. The questions represented the frontline realities of running a global business that depends on each generation. The client has already requested Jason to keynote their next international event in Europe. Yes! We love this work!

As you know, we get fired up sharing CGK’s latest generational research, stories, solutions, and how-tos. We know that with the right data and practical approach we can unlock the potential of every generation around the world.

We’re especially grateful for all the hard work that went into producing such a high-profile event with so many languages, cultures, and generations in one room!

And a big thank you to each of you who have been on this journey with us—family, friends, supporters, and our team at CGK. You inspire us to keep breaking through the myths about Gen Z, Millennials, Gen X and Boomers to drive connection and innovation!

Want a new approach to bridging generations?

We lead national and international Gen Z, Millennial, and generational studies for our clients every day. We also keynote events around the world, helping businesses better understand their customers and workforce to drive fast results.

Let us know how we can help you. Send us an email or give us a call and we’ll be happy to provide a little information for you to review.

Keep the conversation going. Follow CGK on Twitter @GenHQ and Jason Dorsey @JasonDorsey. We are passionate about sharing our latest generational discoveries!

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Unlocking Millennial Employees’ Talent 2015: Special Report https://genhq.com/unlocking-millennial-employees-talent-2015-special-report/ https://genhq.com/unlocking-millennial-employees-talent-2015-special-report/#respond Wed, 03 Jun 2015 21:52:33 +0000 https://genhq.com/?p=1352 If you’re reading this, you probably—like us—employ or plan to employ Millennials, also known as Generation Y. This generation of almost 84 million people in the U.S. alone brings a new mindset, skill set, and enthusiasm to today’s multigenerational workforce. The resulting generational differences in your workplace can be a challenge or an opportunity—depending entirely […]

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If you’re reading this, you probably—like us—employ or plan to employ Millennials, also known as Generation Y. This generation of almost 84 million people in the U.S. alone brings a new mindset, skill set, and enthusiasm to today’s multigenerational workforce. The resulting generational differences in your workplace can be a challenge or an opportunity—depending entirely on how managers and leaders respond.

 

Unlocking Millennial Talent 2015: Special Report

To give you the leading edge in the generational opportunity, we created a special report with the newest insights and how-to strategies that have been proven to work with Millennial employees. These are the top findings from our 2015 Best Places to Work For Millennials Award results, representing over 3,000 companies and 500,000 employees.

For example, what attracts Millennials to a job? When recruiting Millennial employees, the goal is not only more applicants but also better applicants. The research around attracting Millennials shows two big trends:

1. Employment branding is more important than ever. This includes the steps you take to brand both your company and your specific positions in order to appeal to prospective Millennial employees. The most critical touch points include your job description, the career page on your website, and ease of applying. Additional key influencers are social media outlets like GlassDoor.com and other online employment ratings.

2. The second trend we see is the incredible importance of bringing your company’s mission and purpose to life. More than any other generation, Millennial employees want to know and believe in your mission and purpose—which should include valuing your employees and their personal and professional growth.

Click here to download the complete report, Unlocking Millennial Talent 2015, and learn how to quickly make the most of Millennial employees in your workforce.

What is your experience with the Millennial employees? Are they testing or hard working, or have you seen both examples?

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3 THINGS YOU PROBABLY DON’T KNOW ABOUT MARKETING AND SELLING TO MILLENNIALS https://genhq.com/3-things-you-probably-dont-know-about-marketing-and-selling-to-millennials/ https://genhq.com/3-things-you-probably-dont-know-about-marketing-and-selling-to-millennials/#respond Mon, 11 May 2015 03:00:50 +0000 https://genhq.com/?p=1154 Millennials, also known as Generation Y, are the fastest growing group of customers in the marketplace today. Along with not carrying cash, this generation brings unexpected customer attributes that marketers and sales professionals need to know to win them now.   Here are three things you probably didn’t know about Millennials, but you should: Millennials […]

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Millennials, also known as Generation Y, are the fastest growing group of customers in the marketplace today. Along with not carrying cash, this generation brings unexpected customer attributes that marketers and sales professionals need to know to win them now.

 

3 things you probably don't know about marketing and selling to Millennials

Here are three things you probably didn’t know about Millennials, but you should:

  1. Millennials are not disloyal customers. Our review of client data across multiple industries and price points shows that Millennials are incredibly loyal customers once they choose to be loyal to a brand, company, or salesperson. The challenge is that Millennials are still “sampling” their purchase options at a later age. In fact, Millennials reach most life events later than previous generations: college graduation, first job, first marriage, and first child. If you hit these life milestones later, the purchasing decisions that follow them also happen later. Therefore, at age 30, when other generations would have already bought three new cars, a Millennial today might have bought only one. They may need to buy two more new cars to find the brand they’ll stick with for the next 10 years. Other generations may see this as disloyal because, at the same age, they had firmly established their automotive loyalty. The reality is that Millennials of the same age today may just be getting started on their independent adult path and will need to make more purchases before they “know for sure” which brands they’re going to be loyal to!
  2. Millennials are not as homogenous as people often portray. Millennials are the most diverse generation in U.S. history. This rich diversity is a big part of the melting pot that the 83.5 million Millennials represent. However, too often, brands fail to recognize that this diversity is a core aspect of the generation; they portray Millennials as homogenous. This affects marketing and branding not only from a product or service standpoint but also from the perspective of employment recruiting. Being ethnically, racially, and culturally diverse in your message is critical to winning and keeping Millennials. Here’s another way to put it: If your salespeople don’t appear diverse, then you will probably have a more difficult time winning diverse Millennial customers.
  3. Millennials love to refer their friends—but not in the traditional sense. The very term “referral” can have negative connotations to this generation. The reason is that “referral” in the digital era often implies that you are financially incentivized to introduce your friends, family, or network to a product, person, or service. This financial incentive takes away from the assumed objectivity of the person making the referral. However, Millennials LOVE to refer their friends in another way. How? They offer to help their friends by introducing them to a person, product, or service they should know about because it was personally valuable to them. The key is to offer help rather than to make a referral. Yes, it’s semantics, but getting the words right has always been key to winning a generation of customers. In our work across numerous industries and brands, we’ve uncovered many different ways to quickly drive referrals. But all of these ways involve taking a new look at when and how referrals are offered by Millennials—and not using the word “referral!” Instead, simply ask, “Do you have any friends I can help?”

Millennials offer the greatest lifetime value of virtually any generation you can win as a customer today. However, Millennials communicate, shop, and buy differently than other generations. Marketers, brand leaders, and sales professionals who are able to adapt to win and keep Millennials now will literally have a once-in-a-generation opportunity.

At The Center, we are passionate about helping brands win Millennials and helping Millennials find the right brands.

Do you use specific sales and marketing tactics to attract the Millennial generation of customers? What is one action that worked?

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WHAT IS THE CORRECT NAME FOR MILLENNIALS? https://genhq.com/what-is-the-correct-name-for-millennials/ Mon, 30 Mar 2015 14:20:22 +0000 https://genhq.com/?p=1113 We are frequently asked, “What is the ‘correct’ name for Millennials?” Do we call them Millennials, Generation Y, Echo Boomers, or something else? The answer is: It depends on where you live.   In the United States, the more popular name is Millennials. In every other country, the more popular name is Generation Y. The […]

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We are frequently asked, “What is the ‘correct’ name for Millennials?” Do we call them Millennials, Generation Y, Echo Boomers, or something else? The answer is: It depends on where you live.

 

What is the correct name for Millennials?

In the United States, the more popular name is Millennials. In every other country, the more popular name is Generation Y. The key thing to know is that Millennials and Generation Y are different names for the exact same generation. This is the generation born after Generation X and before Gen Z.

Interestingly, if you ask Millennials if they are a member of the Millennial generation, many of them will say, “No way!” because they don’t feel that they are part of this generation. We see this self-identifying response stemming from two main reasons:

  • Millennials and members of Gen Y—remember, the same generation—are known for believing that they are special and unique. (As a Millennial writing this article, I completely agree!) If you have been told repeatedly that you are special, unique, and one of a kind, then the idea behind a generation—that you are similar to a whole bunch of people approximately your same age—runs directly in conflict with your self-identification of uniqueness. Ironically, the fact that Millennials feel unique and special actually makes them more like other Millennials. But don’t try telling us that.
  • Many of the more common generalizations about Millennials are not flattering. We’ve all heard them: Millennials act entitled, expect to be promoted after three months on the job, or depend on their parents to help them financially well into their late 20s. Frankly, some of these generalizations are often not far from the truth—and it’s not only the accuracy that’s negative but also the judgment that seems to be associated with it. This is particularly true if a Millennial does not feel entitled, started working as a teenager, or has been financially responsible since a young age. (Yes, those Millennials exist, and in large numbers. One of them wrote this article.)

When it comes to the name, choose whichever name fits your geography: Millennials or Gen Y. One key tactic about the name that we share with executives, managers, and entrepreneurs is to pick one name to use within your company and stick with it. This reduces confusion and keeps everyone on the same generational page.

What is your experience with the Millennial generation (aka Gen Y)? Are they entitled or hard working, or have you seen both examples?

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